There's no avoiding it. My company is jumping on the YouTube bandwagon, which means that I'm writing scripts and casting actors from our current pool of staff members to create some kind of viral uprising.
Has Corporate even considered whether this is an effective means to reach our customers? Has anyone analyzed the ROI on this project? It doesn't seem likely. They just want to use today's social media (Twitter and Facebook are just around the corner) for the sake of using it.
So now we're embarking on unnecessary journey with no real map to getting where we need to go. It feels as futile as a uncovering a map for buried treasure and immediately hiring a ship to take me there.
The retarded thing is that Corporate doesn't want to use the media as it is fundamentally intended. The best part about all this web 2.0 stuff is that there's instantaneous feedback from your audience. You get to interact with them immediately rather than attach a note to a pidgeon's leg. However, it doesn't seem like Corporate wants any kind of feedback. They want to continue the old school method of shouting the loudest in order to be heard.
While we are using the current resources available to us, we are not using it wisely. I think we'll just end up abandoning this project halfway through. We'll do a couple videos and then people will lose interest because there's always something better just beyond the horizon. What a waste of time.
May 18, 2010
May 10, 2010
1990s Music & Memories
Ever since I commented on this World Wide Ed blog, I've been clicking around YouTube listening to all the music from that era. I suppose despite my old soul and love for all genres of music, the 1990s were my growing up years.
Those were the days when summer vacation lasted an eternity. It was when somehow, seemingly overnight, a guy you've known since hanabata days became something more. It's when you rocked different colored slouchy socks, hairsprayed the living hell out of your bangs to make the perfect wave and had to get your jeans ripped just so. It was when you had your first crush and first kiss. It's when you watched Beverly Hills 90210 and Party of Five religiously and listened to stuff like this:
or this:
Is it completely sad that I know all the words to both songs? Wait, don't bother answering that.
It's not that I think this music is the epitome of discerning tastes. In fact, I competely admit that it's not. There is a ton of music (even in this era) that is way better than this pop candy. However, it is the music that most reminds me of my childhood.
When I hear this music, I think of how young and innocent we all were back then. Even the lyrics to these songs are so naive . . . or is that just the cynicism I've developed over the years?
Listening to this stuff makes me realize how sterile today's music is. There's no emotion, even from the emo crowd. You can't feel the same angst that you could in the '90s. The R&B songs were the best back then. Despite being sorta mass produced, at least they still seemed like they had a soul. Once the boy bands of the late '90s gained popularity, there was no stopping the slide into mediocre and then lodging in just plain horrible.
Can it be possible that I'm already having flashbacks and reminiscing at my age? LOL These slo jams really take me back.
Those were the days when summer vacation lasted an eternity. It was when somehow, seemingly overnight, a guy you've known since hanabata days became something more. It's when you rocked different colored slouchy socks, hairsprayed the living hell out of your bangs to make the perfect wave and had to get your jeans ripped just so. It was when you had your first crush and first kiss. It's when you watched Beverly Hills 90210 and Party of Five religiously and listened to stuff like this:
or this:
Is it completely sad that I know all the words to both songs? Wait, don't bother answering that.
It's not that I think this music is the epitome of discerning tastes. In fact, I competely admit that it's not. There is a ton of music (even in this era) that is way better than this pop candy. However, it is the music that most reminds me of my childhood.
When I hear this music, I think of how young and innocent we all were back then. Even the lyrics to these songs are so naive . . . or is that just the cynicism I've developed over the years?
Listening to this stuff makes me realize how sterile today's music is. There's no emotion, even from the emo crowd. You can't feel the same angst that you could in the '90s. The R&B songs were the best back then. Despite being sorta mass produced, at least they still seemed like they had a soul. Once the boy bands of the late '90s gained popularity, there was no stopping the slide into mediocre and then lodging in just plain horrible.
Can it be possible that I'm already having flashbacks and reminiscing at my age? LOL These slo jams really take me back.
May 4, 2010
Heart-to-Heart with the Boss
My boss pulled me into his office today for a heart-to-heart about my future with the company. Did I see myself getting into management and supervising people? What types of projects did I see myself doing?
I debated whether or not to tell him I was interested in moving to the mainland, and in the end, I went with the truth. I'm not sure if that'll affect things at work from here on out. However, because I know the company is definitely growing, I didn't want to hinder any progress by being groomed for the next rung in the ladder when I didn't really see myself staying for long. I told him I wanted to move to San Francisco. I had to fib a little by saying it was a recent decision and I haven't really looked into it. I got back on the path of righteousness by saying that I wasn't looking anywhere else locally so it'd basically be SF or bust.
He, of course, asked why I wanted to move and if I had family up there. He also asked if there was anything he could do. He didn't come right out and mention a raise and neither did I. He did thank me for my candor, which I suppose most people wouldn't have at this point. Still, it's kind of awkward I guess. I told him I wasn't moving unless I could find a job.
We'll see how things turn out at work - whether he will focus more time on the department or if our VP will pull me into a meeting. I'm sure my boss will need to tell him of my plans. Maybe they'll throw some big bucks around and try to convince me to stay?
I told my boss that I didn't see myself staying in our field as it wasn't a dream industry of mine. Because of this, I didn't really see myself managing anyone because to be a supervisor you need to be passionate about what you're doing. I'm definitely not passionate enough about the industry to put up with the political wheeling and dealing at the top. That right there could've been a career killer, but I'm not too worried.
By the way, I didn't get a call back from the phone interview place. Instead, I got a TNT (Thanks, but No Thanks) email and they said they'd keep my resume on file. I guess it's back to skimming the job listings to see if there's anything out there for me. I wasn't too surprised, and I definitely wasn't crushed. It's all a learning experience at this point.
I debated whether or not to tell him I was interested in moving to the mainland, and in the end, I went with the truth. I'm not sure if that'll affect things at work from here on out. However, because I know the company is definitely growing, I didn't want to hinder any progress by being groomed for the next rung in the ladder when I didn't really see myself staying for long. I told him I wanted to move to San Francisco. I had to fib a little by saying it was a recent decision and I haven't really looked into it. I got back on the path of righteousness by saying that I wasn't looking anywhere else locally so it'd basically be SF or bust.
He, of course, asked why I wanted to move and if I had family up there. He also asked if there was anything he could do. He didn't come right out and mention a raise and neither did I. He did thank me for my candor, which I suppose most people wouldn't have at this point. Still, it's kind of awkward I guess. I told him I wasn't moving unless I could find a job.
We'll see how things turn out at work - whether he will focus more time on the department or if our VP will pull me into a meeting. I'm sure my boss will need to tell him of my plans. Maybe they'll throw some big bucks around and try to convince me to stay?
I told my boss that I didn't see myself staying in our field as it wasn't a dream industry of mine. Because of this, I didn't really see myself managing anyone because to be a supervisor you need to be passionate about what you're doing. I'm definitely not passionate enough about the industry to put up with the political wheeling and dealing at the top. That right there could've been a career killer, but I'm not too worried.
By the way, I didn't get a call back from the phone interview place. Instead, I got a TNT (Thanks, but No Thanks) email and they said they'd keep my resume on file. I guess it's back to skimming the job listings to see if there's anything out there for me. I wasn't too surprised, and I definitely wasn't crushed. It's all a learning experience at this point.
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