Corporate Jumps on the YouTube Bandwagon

There's no avoiding it. My company is jumping on the YouTube bandwagon, which means that I'm writing scripts and casting actors from our current pool of staff members to create some kind of viral uprising.

Has Corporate even considered whether this is an effective means to reach our customers? Has anyone analyzed the ROI on this project? It doesn't seem likely. They just want to use today's social media (Twitter and Facebook are just around the corner) for the sake of using it.

So now we're embarking on unnecessary journey with no real map to getting where we need to go. It feels as futile as a uncovering a map for buried treasure and immediately hiring a ship to take me there.

The retarded thing is that Corporate doesn't want to use the media as it is fundamentally intended. The best part about all this web 2.0 stuff is that there's instantaneous feedback from your audience. You get to interact with them immediately rather than attach a note to a pidgeon's leg. However, it doesn't seem like Corporate wants any kind of feedback. They want to continue the old school method of shouting the loudest in order to be heard.

While we are using the current resources available to us, we are not using it wisely. I think we'll just end up abandoning this project halfway through. We'll do a couple videos and then people will lose interest because there's always something better just beyond the horizon. What a waste of time.